Global Certificate in Strategic Communication for Small Businesses

• Strategic Communication Fundamentals: Understanding the role of strategic communication in small business success, including key concepts and best practices.
• Stakeholder Management: Identifying and understanding stakeholders, developing effective communication strategies to engage with them, and measuring success.
• Brand Development and Management: Building and managing a strong brand identity, including visual and verbal elements, and ensuring brand consistency across all communication channels.
• Crisis Communication: Developing a crisis communication plan, managing communication during a crisis, and restoring reputation and trust after a crisis.
• Digital Communication: Utilizing digital communication channels, including social media, email marketing, and content marketing, to reach and engage with target audiences.
• Internal Communication: Developing and implementing effective internal communication strategies to ensure alignment, engagement, and motivation of employees.
• Measurement and Evaluation: Setting communication objectives, measuring and evaluating communication efforts, and adjusting strategies based on data and insights.

Note: The above list of essential units for Global Certificate in Strategic Communication for Small Businesses is for informational purposes only and does not constitute any formal course outline or curriculum. The actual course content and structure may vary depending on the provider.