Global Certificate in Visual Storytelling for SMBs

• Visual Storytelling Fundamentals: Understanding the basics of visual storytelling, including the use of color, typography, and composition.
• Brand Identity Development: Creating a consistent and recognizable brand identity through visual elements.
• Data Visualization: Presenting data in a clear and engaging way using charts, graphs, and infographics.
• Social Media Visuals: Designing visuals for various social media platforms, taking into account platform-specific best practices and requirements.
• Visual Storytelling for Marketing: Using visual storytelling to create effective marketing campaigns that resonate with target audiences.
• Visual Storytelling for Sales: Utilizing visual elements to support sales efforts, such as in presentations and pitch decks.
• Visual Storytelling for Customer Service: Incorporating visual storytelling into customer service interactions to improve customer experience and satisfaction.
• Visual Storytelling Tools and Platforms: Exploring various tools and platforms for creating and sharing visual stories, including Canva, Adobe Creative Suite, and social media management tools.
• Visual Storytelling Metrics and Analytics: Measuring the success of visual storytelling efforts through metrics and analytics, and using data to inform future visual storytelling strategies.

Note: These units are designed for a Global Certificate in Visual Storytelling for Small and Medium-sized Businesses (SMBs), and cover a range of topics to help SMBs effectively use visual storytelling in their marketing, sales, and customer service efforts.

Please note: The above content is provided as-is, and should be used as a starting point for creating a course curriculum. It is important to conduct further research and tailor the content to the specific needs and goals of your target audience. Additionally, it is recommended to include practical exercises and assessments to help learners apply their knowledge