Certificate in SEO for Consultants: Thought Leadership Development

• Understanding SEO Fundamentals: This unit will cover the basics of search engine optimization (SEO), including how search engines work, the importance of keywords, and on-page optimization techniques. • Keyword Research: This unit will delve into keyword research, teaching students how to identify high-value keywords and phrases that their target audience is searching for. • Technical SEO for Consultants: This unit will cover technical SEO best practices, such as site speed optimization, mobile optimization, and site architecture analysis. • Link Building Strategies: This unit will explore link building strategies, including how to earn high-quality backlinks, the importance of anchor text, and how to disavow harmful links. • Content Marketing for SEO: This unit will focus on content marketing strategies that can improve SEO, such as blogging, guest posting, and social media marketing. • Local SEO: This unit will cover local SEO strategies, including how to optimize Google My Business listings, manage online reviews, and local link building. • SEO Analytics: This unit will teach students how to measure the success of their SEO efforts using analytics tools, including Google Analytics and Google Search Console. • Advanced SEO Techniques: This unit will cover advanced SEO techniques, such as schema markup, canonicalization, and HTTPS migration. • Ethical SEO Practices: This unit will explore ethical SEO practices, including how to avoid black hat techniques and stay up-to-date with Google's algorithm updates. • Thought Leadership Development: This unit will teach students how to establish themselves as thought leaders in their industry through content creation, social media engagement, and public speaking opportunities.