Global Certificate in Social Media Marketing for Automotive Retail

• Understanding Social Media Marketing: An introduction to social media marketing, its benefits, and how it can be used in the automotive retail industry.
• Automotive Retail Landscape: Overview of the automotive retail industry, including current trends and challenges that can be addressed through social media marketing.
• Platforms and Tools: Examination of popular social media platforms and tools, with a focus on those most relevant to automotive retail.
• Content Creation and Strategy: Best practices for creating engaging social media content, including copywriting, graphic design, and video production, as well as strategies for scheduling and publishing content.
• Paid Social Media Advertising: Introduction to paid social media advertising, including campaign planning, ad creation, and performance analysis.
• Analytics and Reporting: Overview of social media analytics tools, including how to interpret data and use it to improve social media marketing performance.
• Community Management: Strategies for building and engaging social media communities, including responding to comments and messages, and handling customer service issues.
• Legal and Ethical Considerations: Overview of legal and ethical considerations in social media marketing, including privacy, disclosure, and best practices for handling user-generated content.
• Case Studies and Best Practices: Analysis of successful social media marketing campaigns in the automotive retail industry, and best practices for replicating that success.