Executive Development Programme in Freelance Web Analytics
-- viewing nowThe Executive Development Programme in Freelance Web Analytics is a certificate course designed to empower professionals with the skills to analyze and optimize website traffic and user engagement. This program is crucial in today's digital age, where businesses rely heavily on websites for sales, marketing, and customer engagement.
5,997+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Web Analytics Fundamentals: Introduction to web analytics, key metrics, and data analysis techniques. • Data Studio & Data Visualization: Creating custom reports and dashboards using Google Data Studio and other data visualization tools. • Google Analytics: Setting up and configuring Google Analytics, tracking user behavior, and analyzing website data. • Tag Management Systems: Overview of popular tag management systems and implementation strategies. • Conversion Rate Optimization: A/B testing, user experience optimization, and increasing website conversion rates. • Attribution Modeling: Understanding and implementing different attribution models to measure marketing effectiveness. • Advanced Segmentation: Creating and using advanced segments to gain deeper insights into user behavior. • Funnel Analysis: Analyzing user flow through a website and identifying areas for improvement. • Data Analysis Tools: Overview and comparison of different data analysis tools and techniques.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate