Global Certificate in SEO Paid Advertising

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The Global Certificate in SEO Paid Advertising is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This certificate program emphasizes the importance of SEO and paid advertising in today's online-focused business world.

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About this course

It provides hands-on training in keyword research, link building, PPC advertising, and analytics, among other key areas. With the ever-increasing demand for digital marketing professionals, this course offers a valuable opportunity for career advancement. According to the Bureau of Labor Statistics, employment in advertising and promotions is projected to grow 10% from 2020 to 2030, faster than the average for all occupations. By earning this certificate, learners demonstrate their expertise in SEO and paid advertising, making them more attractive to potential employers. In summary, this course is a must-take for anyone looking to build a career in digital marketing. It provides the necessary skills and knowledge to succeed in this high-demand field, setting learners on a path towards career growth and advancement.

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Course Details

• Understanding SEO Paid Advertising
• Keyword Research for Paid Advertising
• Creating Effective Ad Copy
• Google Ads Setup and Management
• Bid Strategies and Optimization
• Tracking and Analyzing Campaign Performance
• Landing Page Optimization for Conversions
• Remarketing and Retargeting Techniques
• Local SEO Paid Advertising
• Advanced SEO Paid Advertising Strategies

Career Path

In the UK, digital marketing is thriving, with SEO and paid advertising playing crucial roles. Here's a glance at the job market trends and skill demand, visualized through a 3D pie chart. - **SEO Specialist**: With a 45% share, these professionals optimize websites to improve search engine rankings. - **Paid Advertising Manager**: Holding 30%, they manage and create ad campaigns to increase visibility. - **Digital Marketing Manager**: At 20%, they oversee digital marketing strategies, often incorporating SEO and paid ads. - **Content Marketing Manager**: Making up 5%, they specialize in creating and distributing valuable content. This responsive chart, set at 100% width and 400px height, adjusts to various screen sizes, offering a clear view of the industry landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN SEO PAID ADVERTISING
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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