Global Certificate in Consumer Decision Making Fundamentals
-- viendo ahoraThe Global Certificate in Consumer Decision Making Fundamentals is a comprehensive course designed to empower learners with critical skills in understanding consumer behavior. This course highlights the importance of consumer decision making and its impact on business success.
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Detalles del Curso
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Understanding Consumer Behavior: An introductory unit covering the basics of consumer behavior, including the psychological, social, and personal factors that influence decision making.
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Consumer Decision Making Process: This unit will delve into the different stages consumers go through when making a purchase decision, from problem recognition to post-purchase evaluation.
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Market Segmentation and Targeting: In this unit, learners will explore how marketers segment consumers into different groups and how they target specific segments to meet their needs.
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Consumer Decision Making Styles: This unit will cover the different decision making styles consumers exhibit, such as spontaneous, brand-loyal, and rational decision making.
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Consumer Perception and Attribution: In this unit, learners will examine how consumers perceive and interpret marketing messages, and how they attribute meaning to different brands and products.
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Consumer Learning and Memory: This unit will explore how consumers learn about new products and services, and how they remember and recall information about different brands.
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Consumer Motivation and Emotion: This unit will delve into the motivations and emotions that drive consumer decision making, including the role of hedonic and utilitarian values.
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Consumer Attitudes and Beliefs: In this unit, learners will examine how consumers' attitudes and beliefs about different products and services influence their purchase decisions.
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Consumer Lifestyle and Values: This unit will cover how consumers' lifestyles and values shape their decision making, including the role of culture, subculture, and social class.
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Consumer Influence and Social Media: In this final unit, learners will explore how consumers are influenced by social media and peer recommendations, and how marketers can use social media to influence consumer decision making.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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