Professional Certificate in Ethical Marketing Decision Making Strategies
-- viendo ahoraThe Professional Certificate in Ethical Marketing Decision Making Strategies is a course that emphasizes the importance of ethical decision-making in marketing. In today's business landscape, ethical marketing is crucial for building and maintaining a positive brand image, ensuring customer trust, and promoting long-term success.
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GBP £ 149
GBP £ 215
Save 44% with our special offer
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Detalles del Curso
• Ethical Foundation in Marketing: Understanding the ethical principles that guide marketing decision-making and their impact on business success.
• Codes of Ethics in Marketing: Exploring industry-specific codes of ethics, including those set by the American Marketing Association and other relevant organizations.
• Ethical Data Collection and Analysis: Best practices for gathering and interpreting data while respecting consumer privacy and maintaining transparency.
• Deceptive Marketing Practices: Identifying and avoiding deceptive marketing practices, such as false advertising, bait-and-switch tactics, and hidden fees.
• Marketing to Vulnerable Populations: Strategies for marketing to sensitive demographics, including children, the elderly, and low-income consumers.
• Social Media and Ethical Marketing: Navigating the ethical challenges of social media marketing, including influencer partnerships, user-generated content, and privacy concerns.
• Environmental Sustainability in Marketing: Incorporating sustainable practices into marketing strategies, such as reducing waste, promoting green products, and minimizing carbon footprints.
• Diversity, Equity, and Inclusion in Marketing: Strategies for promoting diversity, equity, and inclusion in marketing campaigns, including avoiding stereotypes, celebrating diversity, and creating accessible content.
• Crisis Management and Ethical Marketing: Handling marketing crises with integrity, including responding to negative feedback, correcting errors, and rebuilding trust.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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