Executive Development Programme in Employer Brand Differentiation
-- ViewingNowThe Executive Development Programme in Employer Brand Differentiation is a certificate course designed to empower professionals with the skills to create unique and compelling employer brands. In today's competitive job market, a strong employer brand is crucial for attracting and retaining top talent.
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โข Employer Branding Foundation: Understanding the concept, importance, and impact of employer branding on talent acquisition and retention.
โข Competitor Analysis: Identifying and analyzing competitors' employer branding strategies to differentiate your own.
โข Employee Value Proposition (EVP): Defining and articulating your company's unique EVP to attract and retain top talent.
โข Creating an Employer Brand Strategy: Developing a comprehensive strategy that aligns with your business goals and culture.
โข Employer Branding Channels: Utilizing various channels such as social media, career websites, and employee testimonials to showcase your employer brand.
โข Employer Branding Metrics: Establishing and measuring key performance indicators (KPIs) to evaluate the effectiveness of your employer brand differentiation efforts.
โข Internal Communication & Advocacy: Engaging employees to become brand ambassadors and advocates for your employer brand.
โข Crisis Management & Recovery: Handling negative feedback and protecting your employer brand during challenging times.
โข Continuous Improvement: Monitoring trends, evolving your employer brand, and making data-driven adjustments to stay competitive.
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