Certificate in Employer Branding Employer Branding Impact
-- ViewingNowThe Certificate in Employer Branding Impact course is a comprehensive program designed to empower professionals with essential skills in employer branding. This course highlights the importance of building a strong employer brand to attract and retain top talent, thereby driving business success.
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โข Understanding Employer Branding – definitions, benefits, and best practices
โข Conducting Employer Brand Audit – assessing current employer brand, identifying areas for improvement
โข Developing Employer Value Proposition (EVP) &ndsh; defining the unique selling points for your organization as an employer
โข Building Employer Brand Strategy &ndsh; aligning employer brand with overall business strategy, setting goals, and measuring success
โข Creating Employer Brand Content &ndsh; storytelling, visuals, and messaging to engage and attract talent
โข Leveraging Social Media for Employer Branding &ndsh; building a social media presence, engaging with potential candidates, and utilizing employee advocacy
โข Integrating Employer Brand with Recruitment Marketing &ndsh; aligning recruitment efforts with employer brand, utilizing employee testimonials and case studies
โข Managing Employer Brand Reputation &ndsh; monitoring and addressing online reviews, ratings, and feedback
โข Measuring Employer Brand Impact &ndsh; tracking metrics such as talent engagement, quality of applicants, and retention rates.
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