Executive Development Programme in Revenue-Boosting PPC
-- ViewingNowThe Executive Development Programme in Revenue-Boosting PPC is a certificate course designed to enhance professionals' digital marketing skills, with a particular focus on Pay-Per-Click (PPC) advertising. This programme is critical for career advancement, as it equips learners with essential skills demanded by today's digital-first industry.
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โข Unit 1: Introduction to PPC (Pay-Per-Click) Advertising
โข Unit 2: Keyword Research and Analysis for PPC Campaigns
โข Unit 3: Creating and Optimizing PPC Ads (Ad Copy and Design)
โข Unit 4: Landing Page Optimization for Conversion Rate Improvement
โข Unit 5: Bid Management Strategies for Boosting Revenue
โข Unit 6: Remarketing and Retargeting Techniques in PPC
โข Unit 7: Advanced PPC Tactics: RLSA, Demographic, and Device Targeting
โข Unit 8: Utilizing PPC Analytics and Reporting Tools
โข Unit 9: A/B Testing and Continuous PPC Campaign Optimization
โข Unit 10: Case Studies and Best Practices for Revenue-Boosting PPC
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