Certificate in Email Marketing Automation for Tourism
-- ViewingNowThe Certificate in Email Marketing Automation for Tourism is a comprehensive course designed to meet the growing industry demand for experts in email marketing automation. This certificate equips learners with essential skills to create and manage effective email marketing campaigns that drive sales and engagement in the tourism sector.
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GBP £ 149
GBP £ 215
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including the benefits and challenges of email marketing for tourism businesses.
โข Email List Building: Creating and growing an email list of subscribers interested in tourism offers and updates.
โข Email Design and Content Creation: Designing and writing effective email campaigns that engage subscribers and encourage bookings.
โข Segmentation and Personalization: Segmenting email lists based on subscriber behavior and preferences, and personalizing email content for maximum engagement.
โข Automation Workflows: Setting up automated email workflows that trigger based on subscriber actions, such as welcome emails, abandoned cart emails, and post-booking follow-ups.
โข Email Deliverability: Optimizing email deliverability by managing email lists, avoiding spam filters, and monitoring email performance.
โข Metrics and Analytics: Measuring the success of email marketing campaigns using key metrics, such as open rates, click-through rates, and conversion rates.
โข Integration with CRM and Marketing Tools: Integrating email marketing automation with CRM systems and other marketing tools to streamline workflows and improve efficiency.
โข Ethics and Compliance: Ensuring email marketing campaigns comply with relevant laws and regulations, such as GDPR and CAN-SPAM, and adhering to ethical best practices.
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