Global Certificate in Email Marketing Trends for Tourism
-- ViewingNowThe Global Certificate in Email Marketing Trends for Tourism is a comprehensive course designed to equip learners with the essential skills needed to excel in email marketing within the tourism industry. This course emphasizes the importance of email marketing as a powerful tool to reach and engage with potential and existing customers, driving growth and revenue for businesses.
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GBP £ 149
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โข Email Marketing Fundamentals: Understanding the basics of email marketing, including the importance of permission-based marketing, email list segmentation, and the anatomy of a successful email campaign.
โข Tourism Industry & Email Marketing: Exploring the role of email marketing in the tourism industry, including how it can be used to promote destinations, drive bookings, and build customer loyalty.
โข Global Email Marketing Regulations: Reviewing the major email marketing regulations around the world, including GDPR, CAN-SPAM, and CASL, and how to ensure compliance.
โข Email Design Best Practices: Learning the key design principles for effective email marketing campaigns, including mobile optimization, visual hierarchy, and calls-to-action.
โข Copywriting for Email Marketing: Understanding how to craft compelling email copy that drives engagement, from subject lines and preheaders to body copy and calls-to-action.
โข Email Automation & Personalization: Exploring the power of email automation and personalization, including how to set up automated email campaigns, segment your audience, and create personalized content.
โข Email Marketing Metrics & Analytics: Learning how to measure the success of your email marketing campaigns, including key metrics like open rates, click-through rates, and conversion rates, and how to analyze and interpret the data.
โข Ethical & Inclusive Email Marketing: Understanding the importance of ethical and inclusive email marketing practices, including accessibility, cultural sensitivity, and data privacy.
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