Executive Development Programme in Designing for Brand Awareness
-- ViewingNowThe Executive Development Programme in Designing for Brand Awareness is a certificate course that emphasizes the importance of creating powerful and recognizable brands. In today's competitive business landscape, establishing a strong brand identity is crucial for any organization's success.
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• Unit 1: Introduction to Brand Awareness and its Importance
• Unit 2: Understanding Target Audience and Market Segmentation
• Unit 3: Design Thinking and its Application in Branding
• Unit 4: Color Psychology and Typography in Brand Design
• Unit 5: Crafting a Unique Selling Proposition (USP)
• Unit 6: Building Brand Identity through Visual Elements
• Unit 7: Developing Brand Guidelines and Style Manuals
• Unit 8: Integrating Brand Design in Marketing Strategies
• Unit 9: Measuring and Evaluating Brand Awareness
• Unit 10: Continuous Improvement and Innovation in Brand Design
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