Global Certificate in Web Ad Design
-- ViewingNowThe Global Certificate in Web Ad Design is a comprehensive course that equips learners with essential skills for career advancement in the digital advertising industry. This course emphasizes the importance of web ad design in today's online-focused marketplace, where businesses compete for consumer attention.
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โข Fundamentals of Web Ad Design: Understanding the basics of web ad design, including best practices, principles, and elements of effective web ads. โข HTML & CSS Foundations: Learning the essentials of HTML and CSS to create and style web ads, including tags, selectors, and layout techniques. โข Responsive Web Design: Understanding responsive web design principles and techniques, ensuring web ads display correctly on different devices and screen sizes. โข Typography and Color Theory: Learning the principles of typography and color theory, including font selection, hierarchy, color harmony, and contrast. โข User Experience (UX) Design: Exploring UX design principles, such as usability, accessibility, and user-centered design, to create engaging and effective web ads. โข Graphic Design for Web Ads: Developing graphic design skills specific to web ads, including image optimization, visual storytelling, and branding. โข Interactive Web Ads: Creating interactive web ads using JavaScript, jQuery, and other tools to enhance user engagement and conversion rates. โข Web Ad Analytics: Analyzing web ad performance data, including click-through rates, conversions, and user behavior, using tools like Google Analytics. โข A/B Testing and Optimization: Conducting A/B tests to optimize web ad performance, refining ad design, messaging, and targeting based on data-driven insights.
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