Global Certificate in Modern Ad Techniques
-- ViewingNowThe Global Certificate in Modern Ad Techniques is a comprehensive course designed to equip learners with the latest advertising technologies and trends. This certification program emphasizes the importance of data-driven advertising, programmatic buying, and cross-channel marketing strategies in today's digital landscape.
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โข Programmatic Advertising: Understanding the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting.
โข Data-Driven Marketing: Utilizing data analytics for audience segmentation, personalization, and optimization of ad campaigns.
โข Cross-Channel Advertising: Strategies for effective ad campaigns across multiple platforms, including search, social, display, and video.
โข Creative Direction for Digital Ads: Best practices for creating visually appealing and effective ad creatives, with a focus on mobile and responsive design.
โข Attribution Modeling: Understanding the various attribution models available for measuring the effectiveness of ad campaigns and making data-driven decisions.
โข Ad Fraud Prevention: Identifying and preventing ad fraud, including techniques such as viewability measurement, brand safety, and anti-fraud tools.
โข Emerging Ad Technologies: Keeping up-to-date with the latest ad technologies, including virtual and augmented reality, artificial intelligence, and machine learning.
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