Professional Certificate in Effective GWD Banners
-- ViewingNowThe Professional Certificate in Effective GWD Banners is a comprehensive course designed to equip learners with the essential skills needed to create visually appealing and engaging banner designs using Google Web Designer (GWD). This course emphasizes the importance of banner design in digital marketing and advertising, and how it can significantly impact click-through rates and conversions.
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โข Banner Design Fundamentals: Understanding the basics of banner design, including color theory, typography, and layout.
โข Creating Effective Headlines: Writing attention-grabbing headlines that encourage clicks and conversions.
โข Selecting Relevant Images: Choosing images that complement the message and appeal to the target audience.
โข Call-to-Action (CTA) Design: Creating CTAs that stand out and prompt users to take action.
โข Optimizing for Size and Load Time: Ensuring banners load quickly and display correctly on different devices and screen sizes.
โข Testing and Analyzing Performance: Using analytics tools to track the performance of banner ads and making data-driven decisions for improvement.
โข Accessibility in Banner Design: Making banners accessible to users with disabilities, including color blindness and hearing impairments.
โข Legal and Ethical Considerations: Understanding legal requirements and best practices for advertising, such as truth in advertising and privacy laws.
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