Global Certificate in Ad Visuals and Graphics
-- ViewingNowThe Global Certificate in Ad Visuals and Graphics course is a comprehensive program designed to meet the growing industry demand for visual communication experts. This course emphasizes the importance of visual elements in advertising and marketing, empowering learners with essential skills to create compelling ad visuals and graphics.
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GBP £ 149
GBP £ 215
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โข Fundamentals of Ad Visuals and Graphics: Introduction to basic design principles, color theory, typography, and visual hierarchy.
โข Graphic Design Tools and Software: Overview of industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign. Hands-on training in creating and manipulating visual elements for ads.
โข Creating Effective Ad Visuals: Techniques for designing compelling ad visuals that grab attention, convey messages, and drive conversions. Best practices for composition, layout, and visual storytelling.
โข Branding and Identity Design: Understanding the role of ad visuals in building brand recognition and loyalty. Techniques for creating consistent, memorable visual identities for businesses and products.
โข Marketing and Advertising Principles: Overview of marketing theory, brand positioning, and ad strategy. Applying this knowledge to create ads that resonate with target audiences and drive results.
โข Digital Ad Design: Designing ad visuals for digital channels such as social media, websites, and email. Considerations for mobile optimization, click-through rates, and user engagement.
โข Print Ad Design: Techniques for designing visually appealing and effective print ads. Understanding the limitations and opportunities of different print media, such as newspapers, magazines, and billboards.
โข Visual Data and Infographics: Creating visually appealing and informative infographics that communicate complex data and concepts. Best practices for data visualization and storytelling.
โข Accessibility and Inclusive Design: Ensuring ad visuals are accessible to all users, including those with disabilities. Techniques for creating inclusive designs that cater to a diverse audience.
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