Certificate in Interactive Web Banner Strategies
-- ViewingNowThe Certificate in Interactive Web Banner Strategies is a comprehensive course designed to meet the growing industry demand for digital marketing professionals with specialized skills in web banner design and strategy. This course emphasizes the importance of interactive web banners in capturing audience attention, driving engagement, and converting prospects into customers.
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โข Unit 1: Introduction to Interactive Web Banners: Understanding the basics of web banners, their importance in digital marketing, and different types of web banners.
โข Unit 2: HTML & CSS for Interactive Web Banners: Learning fundamental HTML and CSS techniques to create static web banners.
โข Unit 3: JavaScript for Interactive Web Banners: Introducing JavaScript to add interactivity and animation to web banners.
โข Unit 4: Designing Effective Web Banners: Exploring design principles, color theory, and typography for engaging web banners.
โข Unit 5: Animation Techniques in Web Banners: Delving into various animation techniques using CSS animations and transitions, and GreenSock Animation Platform (GSAP).
โข Unit 6: Banner Ad Standards & Best Practices: Familiarizing with IAB standards, ad specifications, and optimization techniques.
โข Unit 7: Creating Responsive Web Banners: Adapting web banners for various devices and screen sizes.
โข Unit 8: Tracking & Analytics for Interactive Web Banners: Integrating Google Analytics and other tracking tools to monitor performance.
โข Unit 9: Advanced Interactive Web Banner Techniques: Studying parallax scrolling, hover effects, and other advanced interactive features.
โข Unit 10: Case Studies & Final Project: Analyzing successful web banner campaigns and creating a final project showcasing the skills acquired throughout the course.
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