Executive Development Programme in Brand Licensing Solutions
-- ViewingNowThe Executive Development Programme in Brand Licensing Solutions certificate course is a professional training program designed to meet the growing industry demand for experts in brand licensing. This course emphasizes the importance of brand licensing as a strategic tool for business growth and revenue expansion.
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โข Introduction to Brand Licensing Solutions: Understanding the basics, definitions, and key players in the brand licensing industry.
โข Licensor & Licensee Relationships: Building and managing successful partnerships between brand owners and licensees.
โข Legal Aspects of Brand Licensing: Examining contracts, royalties, and intellectual property rights protection.
โข Financial Management in Brand Licensing: Analyzing revenue streams, budgeting, and forecasting for licensing programs.
โข Market Research & Analysis: Identifying trends, target audiences, and growth opportunities in brand licensing.
โข Product Development & Design: Creating innovative and on-brand product lines for licensed properties.
โข Marketing & Promotion Strategies: Developing and implementing effective marketing campaigns to boost brand awareness and revenue.
โข Digital & Social Media in Brand Licensing: Leveraging online platforms to extend brand reach and engagement.
โข Global Brand Licensing Trends: Exploring international markets, cultural differences, and best practices for global brand expansion.
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