Executive Development Programme in Brand Licensing Fundamentals
-- ViewingNowThe Executive Development Programme in Brand Licensing Fundamentals is a certificate course designed to provide learners with a comprehensive understanding of the brand licensing industry. This program highlights the importance of brand licensing in today's business landscape, focusing on its potential to generate revenue, increase brand visibility, and drive innovation.
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โข
• Brand Licensing Basics: Understanding the Fundamentals
• Intellectual Property (IP) Management in Brand Licensing
• Licensor & Licensee Relationship Management
• Legal Aspects & Contract Negotiation in Brand Licensing
• Royalty Structures, Financials & Deal Evaluation
• Brand Licensing Market Trends & Industry Analysis
• Brand Development Strategies for Licensing Programs
• Sales & Marketing in Brand Licensing
• Digital & Social Media Strategies for Brand Licensing
• Monitoring & Enforcement in Brand Licensing
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