Certificate in Brand Extension Planning: High-Performance
-- ViewingNowThe Certificate in Brand Extension Planning: High-Performance course is a comprehensive program designed to equip learners with essential skills for career advancement in brand extension planning. This course highlights the importance of strategic brand extension planning in driving business growth and maximizing brand value.
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โข Brand Extension Strategy: Understanding the concept of brand extension, its benefits and risks, and how to develop a successful brand extension strategy.
โข Market Research for Brand Extension: Learning the techniques for conducting market research to identify opportunities for brand extension, including competitor analysis and consumer insights.
โข Legal Considerations in Brand Extension: Examining the legal aspects of brand extension, including trademark law and licensing agreements.
โข Financial Analysis for Brand Extension: Analyzing the financial implications of brand extension, including projected revenue, profitability, and return on investment.
โข Brand Architecture and Portfolio Management: Understanding the role of brand architecture in brand extension, and how to manage a portfolio of brands for optimal performance.
โข Brand Positioning and Messaging: Developing effective positioning and messaging strategies for brand extension, to align with the overall brand identity and resonate with the target audience.
โข Creativity and Innovation in Brand Extension: Exploring creative and innovative approaches to brand extension, to differentiate from competitors and add value to the brand.
โข Brand Extension Case Studies: Analyzing real-world examples of successful and unsuccessful brand extension, to understand the key success factors and common pitfalls.
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