Global Certificate in Public Opinion Measurement Techniques
-- ViewingNowThe Global Certificate in Public Opinion Measurement Techniques is a comprehensive course designed to equip learners with essential skills in conducting public opinion research. This program highlights the importance of unbiased, accurate, and reliable public opinion measurement in decision-making processes across various industries.
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โข Survey Design: Crafting effective survey questions, creating a representative sample, and understanding survey methodologies.
โข Questionnaire Construction: Designing questions that accurately measure public opinion, including both multiple-choice and open-ended questions.
โข Sampling Techniques: Probability and non-probability sampling methods, random sampling, and stratified sampling.
โข Data Collection Methods: In-person interviews, telephone interviews, online surveys, and mail surveys.
โข Data Analysis: Analyzing survey data to extract insights, including descriptive statistics, inferential statistics, and data visualization.
โข Weighting and Estimation: Calculating weights for survey data, estimating population parameters, and understanding the margin of error.
โข Data Quality Control: Ensuring data accuracy, preventing data errors, and addressing missing data.
โข Ethical Considerations: Protecting survey respondents' privacy, obtaining informed consent, and avoiding bias.
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