Executive Development Programme in Consulting Sales and Marketing
-- ViewingNowThe Executive Development Programme in Consulting Sales and Marketing is a certificate course designed to empower professionals with the latest strategies and techniques in consulting, sales, and marketing. This program emphasizes the importance of data-driven decision making, customer-centric approaches, and innovative thinking in today's dynamic business environment.
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โข Consultative Selling Techniques: Understanding the customer's needs, building relationships, and providing customized solutions to drive sales growth.
โข Market Analysis and Research: Identifying target markets, gathering and analyzing market data, and using insights to inform sales and marketing strategies.
โข Value Proposition Development: Defining the unique benefits and competitive advantages of a company's offerings to effectively communicate value to customers.
โข Strategic Marketing Planning: Developing marketing plans that align with business objectives, reach target audiences, and drive revenue growth.
โข Brand Management: Building and maintaining a strong brand image, reputation, and positioning in the market.
โข Digital Marketing and Social Media: Utilizing digital channels, social media platforms, and data analytics to drive engagement, generate leads, and increase sales.
โข Customer Relationship Management (CRM): Managing customer interactions, building loyalty, and driving customer lifetime value.
โข Sales Forecasting and Pipeline Management: Using data analytics and sales metrics to forecast revenue, manage sales pipelines, and optimize sales performance.
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