Executive Development Programme in SEO PPC
-- ViewingNowThe Executive Development Programme in SEO & PPC is a certificate course designed to provide professionals with essential digital marketing skills. In an era where online presence directly impacts business growth, this program focuses on Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, two critical components of digital marketing.
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โข Introduction to SEO & PPC: Fundamentals of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, their differences, and complementary roles in digital marketing.
โข Keyword Research: Identifying profitable keywords, tools and techniques for keyword research, understanding search intent, and keyword mapping.
โข On-page SEO: Best practices for on-page optimization, including meta tags, header tags, URL structure, internal linking, and content optimization.
โข Technical SEO: Site speed, mobile optimization, XML sitemaps, structured data, and other technical factors impacting search engine rankings.
โข Link Building: Strategies for building high-quality backlinks, including white-hat tactics, content marketing, and outreach.
โข Google Analytics: Understanding and analyzing website traffic, user behavior, and conversion data to inform SEO and PPC strategies.
โข Google Ads Setup & Management: Creating and managing effective PPC campaigns in Google Ads, targeting options, ad copywriting, and bid management.
โข Conversion Rate Optimization (CRO): Techniques for improving website conversion rates, A/B testing, and landing page optimization.
โข Local SEO: Strategies for optimizing local business listings, Google My Business, and online reviews.
โข Advanced SEO & PPC Tactics: Leveraging machine learning, automation, and advanced targeting options to maximize ROI and stay ahead of the competition.
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