Global Certificate in Local SEO Optimization Techniques
-- ViewingNowThe Global Certificate in Local SEO Optimization Techniques is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing industry. This course highlights the importance of Local SEO in helping businesses improve their online visibility and reach their target audience.
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GBP £ 149
GBP £ 215
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โข Local SEO Fundamentals: Understanding the basics of local search engine optimization, including its importance and benefits for businesses. โข Google My Business Optimization: Learning how to create, verify, and optimize a Google My Business listing for improved local search visibility. โข Local Keyword Research: Identifying and implementing relevant local keywords to improve search engine rankings. โข On-Page Local SEO Techniques: Applying optimization strategies to website content, metadata, and URL structures for better local search performance. โข Local Citations and NAP Consistency: Building and maintaining consistent local citations and NAP (name, address, phone number) information across online directories and platforms. โข Review Management and Generation: Encouraging and managing customer reviews on popular review sites and social media platforms to boost online reputation and search rankings. โข Local Link Building Strategies: Developing effective link building tactics to improve local search authority and rankings. โข Analytics and Reporting: Tracking and analyzing local SEO performance using tools like Google Analytics and Google Search Console.
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