Executive Development Programme in SEO for Executives: Strategic Planning
-- ViewingNowThe Executive Development Programme in SEO for Executives: Strategic Planning certificate course is a professional training program designed to enhance SEO skills for executives. This course emphasizes the importance of SEO in today's digital age and how it can significantly impact business growth and online visibility.
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โข Unit 1: Introduction to SEO for Executives: Understanding the basics of Search Engine Optimization and its impact on business growth. โข Unit 2: Keyword Research and Analysis: Identifying high-value keywords to drive targeted traffic and improve online visibility. โข Unit 3: On-Page Optimization Techniques: Improving website structure, content, and metadata for better search engine ranking. โข Unit 4: Off-Page Optimization Strategies: Building high-quality backlinks, social signals, and online authority to boost domain authority. โข Unit 5: Technical SEO: Optimizing website speed, mobile-friendliness, and XML sitemaps for improved user experience and search engine crawlability. โข Unit 6: Local SEO: Enhancing local search presence through Google My Business, online reviews, and localized content. โข Unit 7: SEO for E-commerce: Optimizing product pages, category pages, and user experience for higher conversion rates and search engine visibility. โข Unit 8: Mobile SEO: Optimizing websites for mobile devices and understanding the role of mobile-first indexing. โข Unit 9: SEO Analytics and Reporting: Measuring SEO performance, tracking key metrics, and analyzing data for continuous improvement. โข Unit 10: Advanced SEO Strategies: Leveraging machine learning, semantic search, and voice search for long-term SEO success.
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