Executive Development Programme in Video Marketing: Conversion Strategies
-- ViewingNowThe Executive Development Programme in Video Marketing: Conversion Strategies certificate course is a comprehensive program designed to meet the growing industry demand for video marketing experts. This course emphasizes the importance of video content in modern digital marketing and equips learners with essential skills to create and implement effective video marketing strategies.
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โข Video Production Fundamentals: Understanding the basics of video creation, including scriptwriting, filming, and editing.
โข Target Audience and Persona Analysis: Identifying and understanding the ideal audience for video marketing efforts.
โข Search Engine Optimization (SEO) for Video: Techniques to optimize video content for search engines and increase discoverability.
โข Video Analytics and Metrics: Measuring the success of video marketing campaigns using key performance indicators (KPIs) and analytics tools.
โข Conversion Funnel Optimization: Strategies to move viewers through the conversion funnel, from awareness to consideration to purchase.
โข Video Advertising and Paid Promotion: Techniques for reaching a wider audience through paid video advertising on social media and other platforms.
โข Video Content Strategy: Developing a long-term plan for video marketing efforts, including content themes, formats, and distribution channels.
โข Social Media Integration: Leveraging social media platforms to amplify video content and reach a larger audience.
โข Video Accessibility and Localization: Making video content accessible to a global audience through captioning, translation, and other localization techniques.
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