Global Certificate in SEM Analytics: Strategic Insights
-- ViewingNowThe Global Certificate in SEM Analytics: Strategic Insights is a comprehensive course designed to equip learners with essential skills in Search Engine Marketing (SEM) Analytics. This course comes at a time when businesses are increasingly leveraging digital marketing to reach customers, making SEM Analytics a critical component of any successful marketing strategy.
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โข Unit 1: Introduction to SEM Analytics
โข Unit 2: Keyword Research and Analysis
โข Unit 3: SEM Campaign Setup and Management
โข Unit 4: Optimizing Ad Copy and Landing Pages
โข Unit 5: Understanding Quality Score and its Impact
โข Unit 6: Advanced Bid Strategies for SEM
โข Unit 7: Analyzing and Reporting SEM Performance
โข Unit 8: Cross-Channel Analytics and Attribution
โข Unit 9: Machine Learning and AI in SEM Analytics
โข Unit 10: Future Trends and Best Practices in SEM Analytics
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