Executive Development Programme in SEO for Professional Associations
-- ViewingNowThe Executive Development Programme in SEO for Professional Associations is a certificate course designed to meet the growing industry demand for Search Engine Optimization (SEO) expertise. With the digital landscape evolving rapidly, it is crucial for professionals to stay updated with the latest SEO trends and techniques to drive online visibility and growth for their organizations.
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โข Fundamentals of SEO: Understanding search engine optimization, its importance, and key concepts.
โข Keyword Research: Identifying and analyzing relevant keywords for target audience and business goals.
โข On-page Optimization: Techniques to optimize website structure, content, and metadata for search engines.
โข Off-page Optimization: Building high-quality backlinks and managing online reputation for improved search rankings.
โข Technical SEO: Ensuring website technical aspects, such as site speed, mobile-friendliness, and crawlability, are optimized for search engines.
โข Local SEO: Optimizing online presence to attract local customers and rank higher in local search results.
โข Analytics and Reporting: Using tools like Google Analytics and Google Search Console to measure and analyze SEO performance.
โข SEO Strategy: Developing a comprehensive SEO strategy aligned with business goals and target audience.
โข Ethical SEO Practices: Understanding and implementing white-hat SEO techniques while avoiding black-hat practices.
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