Executive Development Programme in SEO for Transformation
-- ViewingNowThe Executive Development Programme in SEO for Transformation certificate course is a comprehensive program designed to meet the growing industry demand for SEO expertise. This course emphasizes the importance of SEO in digital marketing strategies and equips learners with essential skills to drive organic traffic, improve online visibility, and enhance user engagement.
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โข Fundamentals of SEO: Understanding the basics of search engine optimization, including on-page and off-page factors, keyword research, and technical SEO.
โข Keyword Research and Analysis: Identifying and analyzing the most relevant keywords for a business, using tools such as Google Keyword Planner and SEMrush.
โข On-Page Optimization: Techniques for optimizing website content, meta tags, and URL structure to improve search engine rankings.
โข Off-Page Optimization: Building high-quality backlinks, managing online reputation, and utilizing social media to boost search engine rankings.
โข Technical SEO: Ensuring a website is easily crawlable and indexable by search engines, including mobile optimization and site speed.
โข Local SEO: Optimizing a website for local search results, including Google My Business and local keyword optimization.
โข SEO Analytics: Utilizing tools such as Google Analytics and Search Console to track and analyze SEO performance, and make data-driven decisions.
โข Content Marketing for SEO: Creating and promoting high-quality content that drives organic search traffic and builds brand awareness.
โข Advanced SEO Strategies: Exploring advanced techniques such as schema markup, voice search optimization, and AMP optimization for improved search engine visibility.
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