Certificate in SEO for Marketers: Campaign Enhancement
-- ViewingNowThe Certificate in SEO for Marketers: Campaign Enhancement is a crucial course designed to equip marketers with the latest SEO strategies and techniques. This certification program highlights the importance of SEO in enhancing digital marketing campaigns, increasing online visibility, and improving search engine rankings.
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โข Keyword Research: Understanding the primary and secondary keywords, their importance in SEO, and techniques for effective keyword research.
โข On-Page Optimization: Techniques for optimizing individual webpages, including meta tags, header tags, and content optimization.
โข Off-Page Optimization: Strategies for building high-quality backlinks, social signals, and other off-page factors that impact search engine rankings.
โข Local SEO: Best practices for optimizing local business listings, Google My Business, and other local search factors.
โข Technical SEO: Importance of website speed, mobile optimization, site architecture, and other technical factors in SEO.
โข SEO Content Strategy: Planning, creating, and distributing high-quality, SEO-friendly content for a marketing campaign.
โข SEO Analytics: Measuring and tracking key SEO metrics, including organic traffic, keyword rankings, and conversions.
โข SEO for E-commerce: Optimizing product pages, category pages, and other elements specific to e-commerce websites.
โข Advanced SEO Techniques: Strategies for advanced SEO, including international SEO, AMP optimization, and voice search optimization.
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