Executive Development Programme in Persuasive Product Positioning
-- ViewingNowThe Executive Development Programme in Persuasive Product Positioning is a certificate course designed to empower professionals with the skills to effectively position products and services in today's dynamic marketplace. This course is of paramount importance as it addresses a critical aspect of business success - the ability to communicate a product's unique value proposition to potential customers.
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โข Product Positioning Fundamentals: Understanding the market, target audience, and unique selling points.
โข Competitive Analysis: Identifying competitors, analyzing their positioning, and leveraging competitive advantages.
โข Value Proposition Development: Crafting compelling value propositions that resonate with the target audience.
โข Messaging Strategy: Designing consistent and persuasive messaging that reflects the product's positioning.
โข Brand Storytelling: Utilizing narrative techniques to create emotional connections with customers.
โข Product Differentiation: Highlighting the unique features and benefits that set the product apart.
โข Positioning for Market Segmentation: Adapting positioning strategies for various market segments and demographics.
โข Measurement and Optimization: Tracking performance metrics and refining positioning strategies based on data-driven insights.
โข Cross-Functional Collaboration: Engaging cross-functional teams to ensure consistent product positioning across all touchpoints.
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