Advanced Certificate in Psychological Pricing Strategies for Marketers
-- ViewingNowThe Advanced Certificate in Psychological Pricing Strategies for Marketers is a comprehensive course designed to equip marketing professionals with the essential skills needed to drive effective pricing strategies. This course delves into the psychological aspects of pricing, enabling learners to understand consumer behavior and decision-making processes.
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โข Fundamentals of Psychological Pricing: An in-depth exploration of the basic concepts and principles of psychological pricing strategies, including charm pricing and price anchoring.
โข Price Perception and Cognitive Biases: Examining how customers perceive prices and the impact of cognitive biases on their decision-making process.
โข Behavioral Pricing Strategies: In-depth analysis of various behavioral pricing tactics such as odd-even pricing, tiered pricing, and bundle pricing.
โข Price Psychology and Consumer Behavior: Understanding the relationship between price psychology and consumer behavior, including how emotions and social factors influence purchasing decisions.
โข Neuromarketing Techniques in Pricing: Utilizing neuroscientific insights and techniques to optimize pricing strategies and better understand consumer preferences.
โข Pricing Ethics and Compliance: Examining the ethical considerations and legal requirements surrounding psychological pricing strategies, including transparency and fairness.
โข Psychological Pricing in E-commerce: Exploring the unique challenges and opportunities of implementing psychological pricing strategies in online retail environments.
โข Pricing Analytics and Optimization: Applying data analysis techniques to measure the effectiveness of psychological pricing strategies and optimize pricing decisions.
โข Advanced Psychological Pricing Techniques: Delving into advanced pricing tactics such as price discrimination, dynamic pricing, and decoy pricing.
Note: There are only 9 units, as the first one is a fundamental unit that covers the basics of psychological pricing. This should be sufficient for an advanced certificate program, but additional units can be added if necessary.
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