Executive Development Programme in Marketing Analytics Applications for Professionals
-- ViewingNowThe Executive Development Programme in Marketing Analytics Applications for Professionals is a certificate course designed to empower professionals with the essential skills required in today's data-driven marketing landscape. This programme highlights the importance of marketing analytics in making informed business decisions, driving growth, and achieving a competitive edge.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts and tools in marketing analytics.
โข Data Collection and Management: Techniques for collecting, cleaning, and organizing marketing data for analysis.
โข Customer Segmentation and Profiling: Methods for segmenting and understanding customer behavior and preferences.
โข Market Research and Survey Analysis: Techniques for conducting market research, analyzing survey data, and interpreting results.
โข Digital Marketing Analytics: Analysis of website traffic, social media metrics, and other digital marketing channels.
โข Predictive Analytics: Utilization of statistical models and machine learning algorithms to forecast future marketing outcomes.
โข Marketing Mix Modeling: Quantifying the impact of various marketing tactics on sales and revenue.
โข Data Visualization and Reporting: Techniques for presenting marketing analytics results in a clear and actionable manner.
โข Ethics in Marketing Analytics: Understanding the ethical implications of data collection, analysis, and reporting.
Note: The above list of units is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.
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