Executive Development Programme in Online Shopping Behavior Analysis
-- ViewingNowThe Executive Development Programme in Online Shopping Behavior Analysis is a certificate course designed to empower professionals with the necessary skills to analyze and understand consumer behavior in the e-commerce industry. This program highlights the importance of data-driven decision making and digital marketing strategies, making it essential for professionals aiming to advance their careers in this rapidly growing field.
7,005+
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GBP £ 149
GBP £ 215
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โข Introduction to Online Shopping Behavior Analysis: Understanding the basics and importance of analyzing online shopping behavior, including primary and secondary consumer data collection.
โข Digital Marketing Fundamentals: Overview of digital marketing strategies, channels, and their impact on online shopping behavior, including SEO, SEM, email marketing, and social media marketing.
โข Website Design and Usability: Examining the role of website design, usability, and user experience in shaping online shopping behavior, emphasizing responsive design and mobile optimization.
โข Consumer Psychology in E-commerce: Exploring the psychological factors influencing online shopping behavior, such as cognitive biases, emotions, and social influences.
โข Data Analysis Tools and Techniques: Introduction to essential data analysis tools and techniques, including Google Analytics, A/B testing, and customer segmentation for online shopping behavior analysis.
โข Customer Journey Mapping: Learning how to map and analyze the customer journey, identifying touchpoints, and optimizing the shopping experience.
โข Personalization and Recommendation Engines: Examining the role of personalization and recommendation engines in influencing online shopping behavior and improving customer experience.
โข Conversion Rate Optimization (CRO): Strategies and best practices for improving conversion rates through effective landing page design, call-to-action placement, and usability testing.
โข Privacy and Security Concerns: Understanding the impact of privacy and security concerns on online shopping behavior and implementing best practices to build consumer trust.
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