Executive Development Programme in Marketing Research Applications
-- ViewingNowThe Executive Development Programme in Marketing Research Applications certificate course is a powerful learning initiative designed to equip professionals with essential marketing research skills. In today's data-driven world, organizations increasingly demand experts who can translate data-based insights into actionable marketing strategies.
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โข Fundamentals of Marketing Research: Understanding the basics of marketing research, its importance, and the research process.
โข Market Segmentation and Targeting: Identifying and understanding different market segments, targeting strategies, and positioning.
โข Quantitative and Qualitative Research Methods: Exploring various data collection techniques, including surveys, interviews, and focus groups.
โข Data Analysis and Interpretation: Analyzing marketing research data using statistical methods and interpreting results to derive insights.
โข Marketing Research Applications in Product Development: Utilizing marketing research for new product development, from ideation to launch.
โข Customer Satisfaction and Loyalty Research: Measuring customer satisfaction and loyalty, and identifying areas for improvement.
โข Competitive Intelligence and Analysis: Gathering and analyzing information about competitors to inform marketing strategies.
โข Digital Marketing Research: Exploring research methods specific to digital marketing, including online surveys, social media analysis, and web analytics.
โข Communication and Presentation of Research Findings: Effectively presenting marketing research results to stakeholders.
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