Professional Certificate in Psychological Pricing Strategies Mastery
-- ViewingNowThe Professional Certificate in Psychological Pricing Strategies Mastery course is a comprehensive program designed to equip learners with the essential skills needed to drive sales and revenue through psychological pricing strategies. This course highlights the importance of understanding consumer behavior and leveraging it to influence purchasing decisions, a highly sought-after skill in today's competitive market.
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โข Fundamentals of Psychological Pricing: An introduction to the concept of psychological pricing and its role in influencing consumer behavior.
โข Price Perception and Cognition: Examining how consumers perceive and process different price points, including price thresholds and reference prices.
โข Price Anchoring and Adjustment: Understanding how initial prices can impact subsequent pricing decisions and the role of anchoring in pricing strategies.
โข Charm Pricing and Odd-Number Pricing: Investigating the use of charm pricing and odd-number pricing techniques to influence consumer decision-making.
โข Premium Pricing and Prestige Effect: Exploring the role of premium pricing in creating a perception of luxury and exclusivity, and its impact on consumer behavior.
โข Penetration Pricing and Skimming Pricing: Examining the benefits and drawbacks of penetration pricing and skimming pricing strategies in different market contexts.
โข Dynamic Pricing and Revenue Management: Understanding the role of dynamic pricing and revenue management in optimizing pricing decisions in various industries.
โข Behavioral Pricing Ethics and Regulations: Exploring the ethical considerations and legal frameworks surrounding psychological pricing strategies.
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