Certificate in Market Research for Data-Driven Insights
-- ViewingNowThe Certificate in Market Research for Data-Driven Insights is a comprehensive course designed to equip learners with essential skills in data-driven market research. This course is crucial in today's data-driven world, where businesses rely heavily on data-based decision-making.
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โข Fundamentals of Market Research: Understanding the basics of market research, its importance, and the research process.
โข Quantitative Research Methods: Learning various quantitative research techniques, data collection methods, and data analysis.
โข Qualitative Research Methods: Exploring qualitative research methods, including focus groups, in-depth interviews, and observation.
โข Data Analysis Tools for Market Research: Mastering tools such as Excel, SPSS, and Tableau for data analysis and visualization.
โข Survey Design and Implementation: Creating effective surveys, selecting sampling methods, and implementing survey research.
โข Secondary Research and Data Sources: Utilizing secondary research sources, including industry reports, competitor analysis, and government data.
โข Data-Driven Insights and Decision Making: Translating research findings into actionable insights and driving business decisions.
โข Market Segmentation and Targeting: Identifying target markets, segmenting customers, and developing marketing strategies.
โข Communication and Presentation Skills: Presenting research findings to stakeholders and communicating insights effectively.
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