Global Certificate in Marketing Analytics Methods
-- ViewingNowThe Global Certificate in Marketing Analytics Methods is a comprehensive course that equips learners with essential skills in marketing analytics. This certificate program is crucial in today's data-driven world, where businesses rely heavily on data analysis to make informed marketing decisions.
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โข Introduction to Marketing Analytics: Understanding the role of data-driven decision making, key concepts, and the marketing analytics process.
โข Data Collection Methods: Exploring various data collection techniques, including surveys, web analytics, social media analytics, and customer databases.
โข Data Analysis Techniques: Examining descriptive, diagnostic, predictive, and prescriptive analytics; statistical analysis; and data visualization.
โข Market Segmentation & Targeting: Learning segmentation strategies, cluster analysis, and targeting methods to optimize marketing efforts.
โข Customer Lifetime Value & Retention: Understanding the concept of customer lifetime value, retention strategies, and churn analysis.
โข Digital Marketing Analytics: Analyzing digital marketing channels, attribution modeling, and A/B testing.
โข Marketing Mix Modeling & Optimization: Exploring marketing mix modeling, ROI analysis, and optimization techniques.
โข Predictive Analytics & Modeling: Delving into machine learning techniques, regression analysis, and predictive modeling for marketing applications.
โข Ethics & Data Privacy in Marketing Analytics: Examining ethical considerations, data privacy regulations, and best practices.
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