Executive Development Programme in Brand Positioning Practices
-- ViewingNowThe Executive Development Programme in Brand Positioning Practices is a certificate course designed to empower professionals with the necessary skills to create and implement effective brand positioning strategies. In today's competitive business landscape, a strong brand positioning is crucial for any organization's success, making this course increasingly important.
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• Brand Positioning Fundamentals: Understanding the importance of brand positioning, defining brand positioning, and its role in marketing strategy.
• Competitive Analysis: Identifying competitors, analyzing their positioning strategies, and assessing market gaps for a unique value proposition.
• Target Audience Research: Defining target markets, demographics, psychographics, and consumer behavior to align brand positioning.
• Brand Identity Development: Crafting a compelling brand story, mission, vision, and values for effective positioning.
• Differentiating Factors: Identifying and highlighting unique selling points, competitive advantages, and points of parity for brand differentiation.
• Brand Positioning Statement: Creating a concise, clear, and differentiated brand positioning statement that resonates with the target audience.
• Communication and Consistency: Ensuring consistent messaging across all channels, platforms, and consumer touchpoints.
• Monitoring and Measuring Brand Positioning: Tracking and analyzing key performance indicators to optimize and adjust brand positioning strategies.
• Case Studies: Reviewing successful and unsuccessful brand positioning examples to learn from best practices and potential pitfalls.
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