Masterclass Certificate in Marketing Psychology for B2C
-- ViewingNowThe Masterclass Certificate in Marketing Psychology for B2C is a comprehensive course designed to equip learners with the essential skills needed to excel in today's marketing industry. This course focuses on the psychology behind consumer behavior, helping learners understand how to effectively market products and services to consumers.
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GBP £ 149
GBP £ 215
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โข Fundamentals of Marketing Psychology: Understanding the psychological principles that drive consumer behavior, including perception, motivation, emotion, and decision-making.
โข Consumer Decision-Making Process: Exploring the stages consumers go through when making purchasing decisions and how to influence them.
โข Behavioral Economics: Examining how cognitive biases and heuristics affect consumer behavior and decision-making.
โข Brand Psychology: Delving into the role of branding in marketing psychology, including brand identity, brand personality, and brand loyalty.
โข Neuromarketing Techniques: Learning about the latest neuromarketing techniques, such as eye-tracking, facial expression analysis, and EEG, and how to apply them to marketing campaigns.
โข Persuasive Communication: Understanding the principles of persuasive communication, such as persuasive messaging, storytelling, and social proof, and how to apply them to marketing campaigns.
โข Emotional Marketing: Exploring the power of emotional marketing, including how to identify and trigger consumer emotions, and how to measure emotional responses.
โข Social Influence and Persuasion: Understanding the role of social influence and persuasion in marketing psychology, including how to leverage social proof, influence, and authority to drive sales.
โข Marketing Ethics and Responsibility: Examining the ethical considerations and responsibilities in marketing psychology, including privacy, transparency, and social responsibility.
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