Global Certificate in Marketing Analytics for Marketing Success
-- ViewingNowThe Global Certificate in Marketing Analytics is a comprehensive course designed to empower marketing professionals with data-driven decision-making skills. In today's digital age, marketers are increasingly required to leverage data to drive strategy and measure success.
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โข Introduction to Marketing Analytics – Understanding the role of data-driven decision making, key concepts and tools in marketing analytics.
โข Data Collection and Management – Data sources, data quality, data cleaning, and data organization.
โข Market Research Methods – Qualitative and quantitative research methods, survey design and sampling, data analysis techniques.
โข Customer Analytics – Customer segmentation, targeting, positioning, customer lifetime value, churn analysis, and customer experience management.
โข Campaign Analytics – Multi-touch attribution, marketing mix modeling, experimentation, and A/B testing.
โข Predictive Analytics – Regression analysis, decision trees, random forests, and logistic regression.
โข Prescriptive Analytics – Optimization models, simulation, and scenario analysis.
โข Marketing Analytics Tools – Excel, R, Python, SQL, Google Analytics, Tableau, and Power BI.
โข Data Visualization and Reporting – Data storytelling, data visualization best practices, and reporting for stakeholders.
Note: The above list of units provides a comprehensive and structured curriculum for a Global Certificate in Marketing Analytics. The primary keyword is "Marketing Analytics," and secondary keywords such as "customer analytics," "campaign analytics," "predictive analytics," and "data visualization" are included where relevant.
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