Global Certificate in Marketing Data Analysis for Marketing Managers
-- ViewingNowThe Global Certificate in Marketing Data Analysis is a crucial course for Marketing Managers seeking to enhance their data analysis skills. In today's data-driven world, marketing professionals who can interpret and apply data insights have a competitive edge.
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โข Data Analysis Foundations: Understanding Data, Data Types, Data Sources, Data Cleaning, and Data Visualization
โข Marketing Metrics: Key Performance Indicators (KPIs), Return on Investment (ROI), Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), and Conversion Rate
โข Statistical Analysis: Descriptive Statistics, Inferential Statistics, Hypothesis Testing, Correlation Analysis, and Regression Analysis
โข Segmentation and Targeting: Customer Segmentation, Market Segmentation, Target Market Selection, and Positioning Strategies
โข Marketing Mix Analysis: Price Analysis, Product Analysis, Place Analysis, and Promotion Analysis
โข Predictive Analytics: Predictive Modeling, Data Mining, Machine Learning, and Forecasting Techniques
โข Digital Marketing Analytics: Web Analytics, Social Media Analytics, Email Marketing Analytics, Search Engine Marketing (SEM) Analytics, and Display Advertising Analytics
โข Data Storytelling: Communicating Insights, Data Visualization Best Practices, and Data-Driven Decision Making
โข Marketing Data Management: Data Governance, Data Quality Management, and Data Security
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