Global Certificate in Market Research and Analysis Methods
-- ViewingNowThe Global Certificate in Market Research and Analysis Methods is a comprehensive course designed to equip learners with essential skills in market research and analysis. This certification program emphasizes the importance of data-driven decision-making in today's business landscape and provides learners with the necessary tools and techniques to gather, analyze, and interpret market data.
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• Market Research Fundamentals
• Secondary Research: Data Collection Methods
• Primary Research: Survey Design and Sampling
• Qualitative Research: Focus Groups and In-depth Interviews
• Quantitative Research: Data Analysis and Statistics
• Market Segmentation and Targeting
• Competitor Analysis and Benchmarking
• Market Trends and Forecasting
• Market Research Report Writing and Presentation
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