Certificate in Ad Neuromarketing Research Methods
-- ViewingNowThe Certificate in Ad Neuromarketing Research Methods is a comprehensive course designed to equip learners with the essential skills required in the rapidly growing field of neuromarketing. This course highlights the importance of understanding consumer behavior by combining neuroscience and marketing techniques to create effective advertising strategies.
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โข Neuromarketing Fundamentals
โข Brain Imaging Techniques in Ad Neuromarketing
โข Eye-Tracking and Visual Attention in Ad Neuromarketing
โข Electroencephalography (EEG) and Event-Related Potentials (ERP) in Ad Neuromarketing
โข Functional Magnetic Resonance Imaging (fMRI) in Ad Neuromarketing
โข Physiological Measures: Galvanic Skin Response (GSR), Heart Rate Variability (HRV) and Facial Expression Analysis
โข Neuroethics and Ad Neuromarketing Research
โข Designing Effective Ad Neuromarketing Studies
โข Statistical Analysis of Neuromarketing Data
โข Practical Applications and Case Studies in Ad Neuromarketing Research Methods
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