Executive Development Programme in Marketing Metrics Psychology
-- ViewingNowThe Executive Development Programme in Marketing Metrics Psychology is a certificate course designed to bridge the gap between data-driven marketing and consumer psychology. This programme emphasizes the importance of understanding the 'why' behind consumer behaviors, enabling marketers to make informed, strategic decisions.
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โข Understanding Marketing Metrics
โข Primary Keywords: Marketing Metrics, Key Performance Indicators (KPIs)
โข Psychology of Marketing
โข Consumer Behavior, Persuasion Techniques, Customer Psychology
โข Metrics for Customer Acquisition and Retention
โข Customer Lifetime Value (CLV), Churn Rate, Retention Rate
โข A/B Testing and Experimentation
โข Hypothesis Testing, Statistical Significance, Sample Size Calculation
โข Web Analytics and Conversion Rate Optimization
โข Google Analytics, Click-through Rate (CTR), Bounce Rate
โข Social Media and Content Marketing Metrics
โข Engagement Rate, Virality Coefficient, Cost Per Click (CPC)
โข Marketing Attribution and ROI Analysis
โข Multi-Touch Attribution, Fractional Attribution, Incremental Attribution
โข Data Visualization and Dashboard Design
โข Data Storytelling, Tableau, Power BI, Data Studio
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