Global Certificate in Psychology of Branding Fundamentals
-- ViewingNowThe Global Certificate in Psychology of Branding Fundamentals is a comprehensive course designed to delve into the psychological aspects of branding. This certification focuses on the importance of understanding consumer behavior, emotions, and decision-making processes in creating and managing powerful brands.
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Unit 1: Introduction to Psychology of Branding
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Unit 2: Consumer Behavior and Brand Decision Making
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Unit 3: Brand Positioning and Differentiation
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Unit 4: Brand Identity and Personality
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Unit 5: Emotional Branding and Connection
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Unit 6: Neurobranding and Subconscious Influence
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Unit 7: Brand Loyalty and Retention
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Unit 8: Cross-Cultural Branding
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Unit 9: Digital Branding and Social Media Psychology
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Unit 10: Ethical Considerations in Brand Psychology
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