Executive Development Programme in Consumer Behavior: Market Understanding
-- ViewingNowThe Executive Development Programme in Consumer Behavior: Market Understanding is a certificate course that holds immense importance in today's customer-centric business world. This programme dives deep into understanding consumer behavior, preferences, and buying patterns, thereby enabling professionals to make informed business decisions.
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โข Unit 1: Introduction to Consumer Behavior in Modern Markets
โข Unit 2: Consumer Decision-Making Process
โข Unit 3: Consumer Psychographics and Lifestyle Segmentation
โข Unit 4: Understanding Consumer Motivations and Needs
โข Unit 5: Consumer Perception, Attitudes, and Beliefs
โข Unit 6: Market Research Methodologies in Consumer Behavior
โข Unit 7: Customer Experience Management and Consumer Loyalty
โข Unit 8: Branding Strategies and Consumer Preferences
โข Unit 9: Behavioral Economics and Consumer Choice
โข Unit 10: Globalization and Multicultural Consumer Behavior
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