Global Certificate in Consumer Price Sensitivity
-- ViewingNowThe Global Certificate in Consumer Price Sensitivity is a comprehensive course designed to empower professionals with the essential skills to understand and manage consumer price sensitivity. This course is critical for professionals in industries with high price sensitivity, such as retail, hospitality, and e-commerce.
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โข Understanding Consumer Price Sensitivity: Introduction to price sensitivity, factors affecting price sensitivity, and its impact on consumer behavior. โข Price Perception and its Influence: The role of price perception, how consumers perceive and evaluate prices, and its effect on purchasing decisions. โข Pricing Strategies and Consumer Response: Overview of various pricing strategies and their impact on consumer price sensitivity. โข Measuring Consumer Price Sensitivity: Techniques and tools for measuring consumer price sensitivity, including conjoint analysis, Van Westendorp's price sensitivity meter, and Gabor-Granger method. โข Price Discrimination and its Effects: Understanding price discrimination, its forms, and its impact on consumer price sensitivity. โข Consumer Segmentation and Price Sensitivity: Segmenting consumers based on price sensitivity, and tailoring pricing strategies accordingly. โข Psychological Pricing Techniques: Utilizing psychological pricing techniques to influence consumer perception and reduce price sensitivity. โข Pricing and Competitive Advantage: Leveraging pricing strategies for competitive advantage, and understanding the relationship between pricing and market positioning. โข Pricing Ethics and Compliance: Ethical considerations in pricing, legal and regulatory compliance, and best practices for maintaining ethical pricing standards.
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